APFerrer

Process management: The house of flying AIs

APFerrerOctober 24, 202424 min
Lead

You're not using generative AI properly.

Process management: The house of flying AIs

But I know how to use ChatGPT better than anyone!

You're not using generative AI properly.

Oh, you think so? - Myths about automation

1. "I'll automate everything in two clicks, and you won't have to worry"

Impossible. It requires actual planning.

2. "I'll build you a bespoke bot in a week"

They're generic templates dressed up.

3. "Create an automated YouTube channel and sit back"

Without quality content, it collapses.

4. "AI-powered social media calendar"

Comes across as robotic. You lose followers.

5. "Zapier/Make workflows and you're at the office having coffee"

They need constant supervision.

Things you can't trust

  • Using public AI without knowing where your data goes.
  • Ignoring GDPR → fines.
  • Misconfigured bots → vulnerable to cyberattacks.
  • The "miracle solutions" rarely include security as standard.

Not everything is automatable

  1. Creativity is still human.
  2. Real customer service needs empathy.
  3. Team management requires human interaction.
  4. Negotiations depend on trust.
  5. Reputation management needs emotional context.

Artificial intelligence for smart people who aren't idiots

  1. Automate repetitive tasks, not the heart of the business.
  2. Support bots: start simple and scale.
  3. AI for data analysis, not decision-making.
  4. AI in document management (classification, filing).
  5. Always keep human control over the AI.

Tasks you can actually automate

Task Tool
Email auto-replies Zapier + Gmail
Social media scheduling Buffer
FAQ bots Tidio, Intercom
Data analysis Google Analytics, Looker Studio
Document management M-Files
Semi-automated workflows Asana + human oversight

Private, in-house AI without security headaches

  1. Choose an open but non-public model: GPT-Neo (EleutherAI), GPT-J, TensorFlow, PyTorch.
  2. Proper infrastructure (GPU/private cloud).
  3. Comply with security and privacy regulations.
  4. Train on your own data.
  5. Access control (RBAC, MFA).
  6. Continuous maintenance and updates.
  7. Avoid unnecessary external services.

Security measures

  • End-to-end encryption
  • Regular audits
  • Multi-factor authentication (MFA)
  • Role-based access control (RBAC)
  • Constant updates
  • Threat monitoring

ChatGPT's recommendations (included in this article)

  1. Don't share sensitive data with public AI.
  2. Secure HTTPS connections.
  3. Review privacy policies.
  4. Private solutions for critical data.
  5. Limit to non-critical tasks.
  6. Use temporary chats when possible.

CTAs

  • Form: "Shall we get started?" (Name + Email + policy)
  • "Book my appointment"
  • WhatsApp me
  • Related courses: Generative AI, Process Management
AF
APFerrer
APFerrer · Consultora en datos y procesos
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