About APFerrer · Forward Deployed Engineer with 17 years of track record

2008

First client

About me

Forward Deployed Engineer.

For a long time I had no clear label for what I do.

I work directly with companies to unpick problems that often arrive badly defined, scattered across processes, documents, tools and people.

From there I design and build solutions that can actually be used day to day, not demos or prototypes that only work in ideal conditions.

My work sits at the intersection of software development, architecture, automation, artificial intelligence, data and product. I can join a project from the initial idea, understand how the company works, order the information, define the flows, connect the systems and build the full solution.

I do not start from a technology looking for a problem to solve. I start from the problem to find the technology.

I have worked on enterprise platforms, document management systems, data processing, task automation, integrations, SaaS products and AI-driven solutions. Often the challenge is not writing the code; it is turning an informally explained need into a coherent, maintainable and useful structure.

The way I work is direct: understand, order, build, test and correct against real use. No over-engineering, no filler AI, no complicating a system so it looks more advanced than it needs to be.

In recent years that sectoral experience has formalized into a method of my own, Own Vertical Software (SVP). When I see the same problem across three or four companies in the same sector, that problem enters a reusable vertical body. The own systems you will see in /work were born this way. And that same method is what I use to implement operating systems in companies that need something unique in their niche, with stable, adaptable architecture that scales without rebuilding the base.

I help companies turn confusing or manual processes into products and tools that actually work.

Why work with me

One person accountable, from diagnosis to code in production.

One point of contact covers diagnosis, solution design and code in production. No subcontractors, no translation layers, no chains of command that stretch things out.

Problem-first, not tech-first

I start from the problem to find the technology

I do not arrive with a preferred stack looking for a place to apply it. I listen, order and pick the piece that solves. Sometimes it is a spreadsheet with Apps Script. Sometimes it is Next.js with Postgres and an LLM. The decision comes from the problem, not from what is trending.

Diagnosis before writing any code
Fixed-scope quote per phase with closing criteria
Practical documentation at end of each phase

And someone who tells you no

I say NO when I should

If your problem solves with Google Sheets, then it is Sheets. If you need to build a product from scratch, we say so. If adding AI only complicates things, we do not. If I am not a fit for your case, I recommend who is.

First 30 minutes free, no strings attached
No unnecessary layers, no AI for hype
No mandatory retainers or long contracts

How I work

Five steps. No extra layers.

The method is direct. There is no decorative phase where I sell you the process. Each step moves the problem a little closer to being solved.

01
Understand
Free 30-minute initial session. I listen to the problem as it arrives: badly defined, scattered across processes, documents, tools and people. No templates, no checklist, just questions.
02
Order
I turn what you told me into a structure: flows, entities, dependencies, decisions. This is where the informal problem becomes an architecture you can build on.
03
Build
I write the code. Short sprints, tangible deliverables at the end of each one. No extra layers, no pieces added for show. If Google Sheets is enough it is Sheets. If Next.js with Postgres and an LLM is needed, that is what gets built.
04
Test
I test it, you test it, the team that will use it tests it. Against real data, real cases, in the real workflow. Not against a happy path the developer set up.
05
Correct against real use
Quick adjustments over what breaks in the wild. Handover to the team with practical documentation. Code and data always in your account. Post-launch support by the hour if you want it.